Press & Media
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The one-paragraph version
nwsly is a news app that delivers five AI-analyzed news briefs every morning in under five minutes — three national stories, one local story for the reader's city, and one state story. Each brief is analyzed across 3–5 sources and human-spot-checked before delivery. The free tier gives you five stories a day. nwsly+ ($100/year) adds source bias ratings (with factuality, ownership, and funding-model disclosure) and unlimited additional stories in the same format. The in-app experience is ad-free — subscriptions are the entire business. nwsly does not sell user data.
Key facts
How to describe nwsly
Name: "nwsly" — lowercase, no period in running text. The period is part of the wordmark, not the name.
Preferred one-liner: "nwsly is a news app that gives you five AI-analyzed stories a day — three national, one local, one state — in five minutes, then lets you go."
Category: news analysis · news synthesis · daily news ritual
What nwsly is not: nwsly is not a news publisher. We do not produce original reporting. We analyze published reporting from multiple sources into short, attributed briefs.
The thesis — why nwsly exists
News consumption is broken in two directions: infinite scrolls that consume your morning, and paywalled longform that most people never finish. nwsly bets on a third path — radical constraint. Five stories per day is not a limitation. It's the product. David Allen's working-memory cap — five items is the most a person can hold in mind at once — is the constraint we built around. Three national stories cover what everyone else is talking about; one local and one state story ground the day in the reader's actual geography. The national mix starts balanced across the political spectrum and then personalizes to the reader's revealed preferences — bias and topic alike — while always keeping at least one of the three national slots cross-spectrum, within a fixed factuality floor that holds regardless of lean.
The swipe-card interface collects private preference signals (more / less / why / save) without the performative dynamics of likes, shares, or comments. The cleanest preference signal possible — Tinder mechanics, applied to news.
What makes nwsly different
Constraint as brand. Five stories is not a beta limitation — it's the permanent product. Competitors can't copy "five stories a day" without cannibalizing their ad-driven infinite-scroll models.
National plus local plus state. Most apps surface either national wire or hyper-local. nwsly does both, daily, in one finite deck — three national, one city, one state. The locality slots default to the reader's region (Miami / Florida at launch; more cities + states as we expand).
Personalized, with two floors. Your three national stories start balanced — one from each side — then adapt to the perspectives and topics you actually engage with, narrowing toward what you want over time. Two things never bend: at least one of the three always comes from outside your lean (we narrow the deck, never seal the bubble), and the picker holds a factuality floor — we tailor viewpoint, never reliability. Every nwsly+ source also carries its bias and factuality label.
Ad-free in-app experience, ever. nwsly is subscription-funded. There are no ads inside the app. nwsly does run paid acquisition on other platforms (which means standard ad-attribution SDKs are present) — what you'll never see is an ad inside nwsly.
Boilerplate
Copy and paste — also available as plain text.
Brand colors
The brand palette is ink, paper, and a single signal red. The red is reserved for the masthead period, the streak counter, the breaking-news strip, and other signal moments. The five spectrum colors below are the in-product source-rating system (an nwsly+ surface) — they're data, not decoration, and should only appear in bias-related contexts.
Typography
The site and app use three families, each with a job. Don't substitute. Don't add a fourth.
- DotGothic16 (monospaced display) — the brand wordmark and counters. The "nwsly." mark renders in this face.
- Geist (humanist sans) — body copy, headlines, UI labels.
- Geist Mono (monospaced) — eyebrows, meta, timestamps, system chrome.
Usage rules
- Always set the wordmark in lowercase. The period is part of the wordmark, not punctuation.
- Never modify the logo colors, add effects, or place it on backgrounds that reduce legibility.
- The five spectrum colors are reserved for the source-rating layer inside nwsly+. Never use them decoratively. They mean exactly one thing: where on the spectrum a source sits.
- The brand red is for signal moments only — the masthead period, the streak counter, the breaking-news strip. Not for general accent.
Press kit
Everything below is also bundled — grab the whole thing as a single download or pick what you need.
Download full press kit (ZIP)→
Documents
Logos · three variants × SVG + PNG @1×/2×/3×
App icon · 1024px master + supplementary sizes
Bias spectrum graphic · nwsly+ source-rating system
Product screenshots · iPhone 15 Pro, 1179×2556
Founder
The bundled headshot is a placeholder — email hello@nwsly.co for the publication-grade photo.
Media coverage
Coverage will be listed here as it's published. If you've written about nwsly, email hello@nwsly.co so we can include it.