The mark is "nwsly." set in DotGothic16 with a trailing period in Newsly Red (#D72F2F). The logo is always lowercase. The period is part of the mark — never optional, never colored differently. Minimum size: 80px wide for screen, 24mm for print. Clear space: 1× the height of the "n" on all sides.
Signal Red appears in three places only: the period of the wordmark, the live tick on breaking news, and the corner ticks framing the app surface. Never on buttons, never on chrome elsewhere, never on illustration.
These five colors carry meaning. They appear on bias labels, source chips, and the WHY-sheet legend — never on buttons, backgrounds, or non-bias text. If you reach for #3B82F6 to color a CTA, stop.
Headlines, body, UI. Sentence case in headlines; never headline-cased.
Eyebrows, meta, chips, counters. Always uppercase, always tracked +0.12em.
Numerals, counters, time-to-informed. Never body, never headlines.
Labels are our editorial judgment, informed by — not licensed from — AllSides, AdFontes, and MBFC. We publish our methodology at nwsly.co/methodology so readers can evaluate it. Labels are reviewed quarterly and on any meaningful editorial shift (acquisition, masthead change, factuality pattern).
Confident, not clever. Clear, not cute. We say less, not more. Headlines describe what happened — bias is communicated through the bias bar and source mix, not the headline. When sources disagree, we name it. We never apologize for being short; the five-minute promise is the product.
"The Federal Reserve kept its benchmark rate at 4.25–4.50% for the fourth consecutive meeting."
"Hey friend! 👋 Big day in the news today — Fed did its rates thing again 🚨"
"Critics on both sides — those who wanted cuts now and those who fear premature easing — say the path remains data-dependent."
"BREAKING: Powell's Devastating Decision Stuns Markets — You Won't Believe What Happens Next."
"You're caught up. See you tomorrow."
"That's all for today — check back tomorrow for more!"