Stuff

What you're reading

nwsly rates Stuff as Progressive, on the « Lean Left » axis. Factuality assessed as Mostly Factual.

Ownership & funding

Ownership: Stuff Ltd (Sinead Boucher). Funding: Advertising + membership.

Where it lands

On the left–right axis, nwsly places Stuff at « Lean Left ». The ideology label — Progressive — says which political family that is. The method is public.

Editorial signature

Sold for one dollar to chief executive Sinead Boucher in 2020 after Nine offloaded the masthead, Stuff publishes The Press in Christchurch, The Post in Wellington and the Sunday Star-Times, and ran the country's most prominent newsroom-wide te reo Māori style change. The 2020 'Our Truth, Tā Mātou Pono' project, in which the company formally apologised for past racist coverage of Māori, set the editorial line that still shapes its Treaty and Three-Waters reporting.